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About Us

From Belfast to Leeds. A New Agency with Decades of Experience.

Brand Ambition is a family run agency with decades of experience working with the biggest brands and dedicated to supporting small companies grow into bigger ones.

Sam Raife

Sam Raife

Managing Director

With over a decade in digital, Sam has dedicated his career to supporting businesses grow using Digital Marketing.

Sam has worked with big brands like TUI, Jewsons, JLL and The Crown Estate as well as growing local talent.

“My ambition is to help companies hit their targets using the latest digital techniques. I have a weird obsession for strategic marketing, data analysis and excel sheets.

Apart from that, I’m perfectly normal.”


Robin Hetherington

Robin Hetherington

Creative Director

Robin is an award-winning Creative Director with a lifetime’s experience working in the marketing industry in Brand Development, Advertising and Graphic Design.

Robin has created and directed memorable communication campaigns for a range of blue-chip accounts including The London Evening Standard, The Independent, Stena Line, Vodafone, Nat West Bank and many others.

“A wise man once said that if you can find something you are passionate about and make a career of it, you’ll never work a day in your life”. I still feel like that. Mostly.”

Kate Hicks

Kate Hicks

Finance Manager

Kate is our friendly face to finance. Kate has years of office manager and finance experience and will be your contact for any invoice related queries.

In other words, don’t be late with payments or we will have to set Kate on you. And you wouldn’t like her when she’s angry.

“I’m here to keep the creatives in check. Their altruism means they would probably give our services away for free if I let them.”

Our Services

Brand Design & Strategy

SEO (Search Engine Optimisation)

Website Development




Print Media

Digital PR

Social Media Strategy

Paid Media Management


A few of our favoured software partners.

We pay for the software so you don’t have to. No Digital Market Agency would be complete without a full suite of enterprise-level software. Here are a few that we use every day.

We love creating brands from scratch.

But we’ve worked with a few big ones too. Our work suits most budgets, so if you are looking to grow your business, don’t hesitate to get in touch. Regardless of your budget, we have solutions that suit.

Our promise is to always leave you with something, even if it's just a bit of advice!