Bringing the Downtown Brand to life for Bauer Media
Overview
After working with Bauer Media over the years, we’ve become a trusted partner for them and their brands of radio stations – some of the biggest in Northern Ireland.
Owned and operated by Bauer media, The Downtown Radio brand is synonymous with radio in the country and has been for more than four decades.
From a total brand overhaul, a creation of a new brand identity for a new radio station and social media, to email marketing, advertising and B2B campaigns, we’re the go-to agency for Bauer Media in Northern Ireland when it comes to anything visual.
It’s a relationship that has been built and advanced over time. Our honest approach, and tireless work ethic combined with excellent results has developed a relationship that we’re incredibly proud of and we look forward to continuing for years to come.
A New Brand Identity – Downtown Radio Brand Identification
Background:
The way that radio is being consumed is changing rapidly. Smart speakers, apps and online listening have introduced a whole new world of choice.
Unlike the evolution of how we consume music, the brand identity for Northern Ireland’s original commercial radio station hadn’t changed since the eighties.
The Challenge:
A new identity was required that reflected the changing face of the station in a way that appealed to its listeners.
After extensive research, insight and exploration, it was decided that the new identity for Bauer Media would appeal to listeners who wanted to simply hear great popular music.
The Solution
Meanwhile, the strap-line reflects the brand’s ambitions and inherent strengths, with a line that points to exactly what listeners get when they tune in, and a brand strength that has been built upon for decades – great music.
Alongside the nod to the way we now consume music and a strap-line that really gets to grips about the strength of Downtown, the brand has been designed in such a way that it can also be used across a range of different platforms, without ever losing its impact or key recognizable traits.
