Keighley Laboratories Ltd

Utilising Video PR to push organic rankings and brand awareness

The challenge

Keighley Laboratories wanted a campaign that would help them stand out from competitors, whilst highlighting the importance they put on supporting their local community.

Both Keighley Labs and Brand Ambition decided to donate to a local charity, whilst highlighting a serious message and taking advantage of footage we’d generated from another campaign.

The solution.

Working with a local baby bank, Keighley Labs and Brand Ambition donated items and money to support the local cause.

In exchange, they agreed to let us mention them in our data-led video and helped us to promote the message during December 2021.

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Year on Year Linkedin Page View Increase

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Increase in Social Traffic Referrals

Video Views

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Engagement Rate

The results

Using organic and paid social media we were able to generate a campaign that got engagement, drove awareness and helped a local business.

The team at Brand Ambition have helped to…

Using a recycled bit of footage, we managed to generate a completely new campaign driving links from local press, views from the video and create a connection with a vital local charity that Keighley Labs will continue to engage with.

Video Creation

Paid Media

Reporting

Full-Service SEO

PR

Strategy Development

There is method…

When we say we are SEO First, we mean it. Even with our PR approach. Although the campaign was focused on creating a local connection, we used our data-led PR tactics and combined them with our in-house video production to create a campaign with meaning.

The result was a multi-faceted campaign that got views, engagement and vital links back to the website from some of Yorkshire’s top local publications.

Combining PR, SEO and Paid Social…it’s a recipe for success.

The campaign needed a boost, so we were happy to utilise some of that budget to nudge it in the right place with a bit of paid promotion. Ultimately, most smaller businesses don’t have the followers to make something instantly viral, so ensuring we got eyes on the campaign was important.

Achieve your ambition

Let’s go grab a coffee. We’ve got a lot to talk about. It’s time to Excite. Ignite. and Explode. your business into reaching your ambitions.