Keighley Laboratories Ltd

Utilising Video PR to push organic rankings and brand awareness

The challenge

Keighley Laboratories wanted a campaign that would help them stand out from competitors, whilst highlighting the importance they put on supporting their local community.

Both Keighley Labs and Brand Ambition decided to donate to a local charity, whilst highlighting a serious message and taking advantage of footage we’d generated from another campaign.

The solution.

Working with a local baby bank, Keighley Labs and Brand Ambition donated items and money to support the local cause.

In exchange, they agreed to let us mention them in our data-led video and helped us to promote the message during December 2021.

%

Year on Year Linkedin Page View Increase

%

Increase in Social Traffic Referrals

Video Views

%

Engagement Rate

The results

Using organic and paid social media we were able to generate a campaign that got engagement, drove awareness and helped a local business.

The team at Brand Ambition have helped to…

Using a recycled bit of footage, we managed to generate a completely new campaign driving links from local press, views from the video and create a connection with a vital local charity that Keighley Labs will continue to engage with.



Video Creation



Paid Media



Reporting



Full-Service SEO



PR



Strategy Development

There is method…

When we say we are SEO First, we mean it. Even with our PR approach. Although the campaign was focused on creating a local connection, we used our data-led PR tactics and combined them with our in-house video production to create a campaign with meaning.

The result was a multi-faceted campaign that got views, engagement and vital links back to the website from some of Yorkshire’s top local publications.

Combining PR, SEO and Paid Social…it’s a recipe for success.

The campaign needed a boost, so we were happy to utilise some of that budget to nudge it in the right place with a bit of paid promotion. Ultimately, most smaller businesses don’t have the followers to make something instantly viral, so ensuring we got eyes on the campaign was important.