Challenging Perceptions and Disrupting the Direct Sales market

Paid Advertising

Content Creation

Email Marketing

The Brief

How do you challenge business perceptions of Direct Sales and increase B2B Sales Recruitment?

The Solution

Market disruptive advertising campaigns that break stereotypes and hit straight to the core of business’ sales teams.

Direct Sales Recruitment Like No Other

Citrus Connect are a Pioneering Sales Recruitment specialist. Every aspect of their process is structured to get straight to the heart of what businesses need, through a mix of data-driven research and tailored consultancy. Their problem? Years of out-of-touch industry practice and old-fashioned views of Direct Sales were creating barriers for Citrus connecting with the clients they wanted to reach the most. We worked with citrus to develop a series of multi-channel campaigns – covering Paid Advertising, Content, Email & Direct Mail Marketing to help challenge the perceptions of Direct Sales Recruitment and to show how Citrus is changing the game.

The Outcome

An Increased footprint that disrupts the direct sales market

Both campaigns lead to a successful multi-channel outcome – with both Direct Mailing and Paid Media. Each campaign delivered an increase in page engagement throughout their site, which saw an increase in rankings across Google and helped to boost their visibility within the Direct Sales market.