Supporting Live-In Care With Search, Paid Media And Enquiry Growth
SEO & Strategy
Paid Advertising
Digital PR
The Challenge
How do you increase visibility, enquiries and trust for a premium live-in care provider in a sector where families often need reassurance before they are ready to make contact?
The Solution
A joined-up care marketing strategy combining SEO, paid media, content improvements and conversion-focused optimisation to help Noble Live-In Care reach more families at the point they were actively looking for support.
As Seen in…
Strategic Care Marketing That Turned Visibility Into Enquiries
Noble Live-In Care needed more than traffic. They needed the right people to find them, trust them and feel confident enough to take the next step.
Operating in a sensitive and highly competitive care market, Noble Live-In Care had to reach families during an emotionally complex decision-making process. Search visibility mattered, but so did clarity, reassurance and conversion.
Brand Ambition deployed a strategic PR programme designed to amplify that voice across mainstream, regional and trade media. The campaign combined newsjacking, proactive storytelling, thought leadership and digital PR to build awareness, earn quality backlinks and support Tadweld’s wider marketing activity.
Brand Ambition developed a strategy focused on increasing relevant visibility across organic and paid channels, while improving the journey from first visit to enquiry. This included SEO, PPC, content optimisation and campaign improvements designed around the way families search for live-in care, compare providers and make decisions.
The focus was not just on generating more clicks. It was about improving the quality of traffic, strengthening trust signals and increasing meaningful enquiries.
The Outcome
- NOBLE LIVE-IN CARE SAW SIGNIFICANT GROWTH ACROSS SEARCH VISIBILITY, TRAFFIC AND CONVERSIONS
By combining SEO strategy with targeted paid media, Brand Ambition helped Noble Live-In Care increase visibility in a competitive care market and convert more of that visibility into real enquiries.
- The campaign strengthened Noble’s organic presence, improved paid media efficiency and supported a clearer enquiry journey for families looking for care options.
Results that speak for themselves
Organic Visibility
SEO continues to grow, but in the first six months:
Top 100 keyword rankings increased by 121%
Top 10 keyword rankings increased by 313%
Overall website traffic increased by 66%
Enquiry Growth
In the first 6 months, the campaign delivered:
Traffic up 45%
Engagements up 36%
Conversions up 108%
Phone calls up 104%
Digital PR Performance
PR activity delivered consistent visibility across national, regional and sector media, securing:
45+ pieces of coverage
Coverage in national media, including The Independent, MSN, Yahoo!, AOL and Daily Star
Coverage across 10+ campaign story angles
Coverage on key care sector issues, including hospital discharge, bed shortages, loneliness, carer burnout, LPAs and digital exclusion
Why This Worked
Noble Live-In Care needed more than a short-term awareness push. The campaign worked because it connected the brand to issues families, carers and healthcare professionals were already talking about, from hospital discharge pressures and care home bed shortages to loneliness, unpaid carer burnout and digital exclusion.
By combining SEO, paid media and Digital PR, Brand Ambition helped Noble Live-In Care build visibility across the full decision-making journey, from early research and awareness through to direct enquiries.
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