Revolutionising Complex Care With Brand & Web
Brand Strategy
Web Design
UX & Research
The Brief
How do you represent the full range of stakeholders and services in complex care under one brand name?
The Solution
A new brand identity and bespoke website – built for the the new, unified era of acuity care
Bringing Complex Care Services Together under one brand
acuity care are a complex care delivery specialist, providing care services across England. Following a merge, they were struggling – stuck with residual branding from previous services and websites that didn’t capture their full range of work.
To get to the heart of what they needed, we carried out a UX Audit – including a full day focus group where we spoke to multiple stakeholders in the business. This feedback directly shaped the branding and new website – helping us to create an identity perfectly shaped around the new era of acuity care.
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