Supporting Northern Ireland’s Fastest Growing Estate Agent


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Paid Advertising

Content Creation

SEO

The Brief


How do you increase valuations and conversions in one of the UK’s most competitive real estate markets?

The Solution


Highly targeted advertising and optimised content creation that enhances brand awareness and results in sustainable growth.

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Property Guides And Locally Targeted Content Creation That Really Work


In the highly competitive Northern Irish property market, John Minnis Estate Agents faced the challenge of standing out amidst a sea of competitors. By strategically leveraging SEO and content marketing, Brand Ambition not only helped increase online visibility but also significantly boosted valuations, property listings, and sales conversions. Through targeted content creation and optimisation techniques, we have successfully attracted more qualified leads, enhanced brand awareness, and ultimately achieved remarkable growth in their business.


The Outcome

    MORE GOOGLE FIRST PAGE RESULTS THAN ANY OTHER NORTHERN IRELAND ESTATE AGENT

In the highly competitive Northern Irish property market, John Minnis Estate Agents faced the challenge of standing out amidst a sea of competitors. By strategically leveraging SEO and content marketing, Brand Ambition not only helped increase online visibility but also significantly boosted valuations, property listings, and sales conversions.

Through targeted content creation and optimisation techniques, we have successfully attracted more qualified leads, enhanced brand awareness, and ultimately achieved remarkable growth in their business.


Results that speak for themselves

Results matter. John Minnis had a minimum ROI of 8x in 2025

Traffic Increases (2025)


20% Total Increase Year on Year
19% Increase in Form Fills
At least £8 back for every £1 spent

Ranking Increases (2025)


22% Increase in Top 100 Rankings
145 New Non-Branded Top 3’s
Top 3 for “Estate Agents” in N.I.

Paid Advertising


24% Reduction in CPC
364% Increase in Conversion Rate
An ROAS of 40x

PR Coverage


Coverage in Over 100 Publications
Average Authority Score 46
As seen in Yahoo!, MSN and Belfast Telegraph

LET’S HAVE A CHAT

Let’s go grab a coffee. We’ve got a lot to talk about. It’s time to Excite. Ignite. and Explode. your business into reaching your ambitions.

Contact us at:

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