Standing Out In The Competitive Health Tech Market

Brand Strategy

Web Design

SEO

The Brief

How do you re-brand a Europe wide, market leading health tech company?

The Solution

A concise and comprehensive brand that permeates every apect of the company’s communications.

A modern approach for health technology

Creating a modern health technology brand for a company that was operating before #healthtech was trendy and that still stands out against a market with rising competition was the challenge set down when Brand Ambition took over the marketing at HealthNetConnections. With multi-national offices, we needed to create a new logo, brand and a flexible set of structured rules that allowed local markets to flourish, but remain consistent.

The Outcome

                            BRAND CONSISTENT COMMUNICATION THAT CONSOLIDATES HNC’S MARKET LEADING CREDENTIALS
                    

We simplified the name with a structured rollout plan and built a new multi-lingual website that local teams had control of and a set of brand guidelines that allowed for flexibility and creativity but supported the brand to remain consistent.. Alongside the brand rollout, the team at Brand Ambition helped HNC enage with new prospects through advertising, SEO and PR. Working with the local teams in the UK and Spain, we protect the authenticity of the brand whilst also supporting the sales teams to communicate to new potential customers.

A Brand that looks great everywhere

HNC’s primary taget market consists of a range of health professionals in clinics, hospitals and other medical environments. A brand that communicates a quiet confidence and a sense of expertise and reliability is absolutely paramount. The new HNC brand combined with a consistent creative approach, reflects this company ethos across a wide range of media including websites, advertising, PR, content and sales support.