Why Digital PR?
Digital PR combines traditional PR tactics with digital objectives to give clients the best of both worlds. At Brand Ambition, we combine compelling story telling with SEO insights to achieve widespread media coverage that also benefits your online brand visibility.
Digital PR helps close the gap between clients and their competitors by securing coverage and backlinks in high-authority, relevant media outlets.
Earning quality backlinks to key pages boosts search rankings and drives both branded and non-branded search traffic. By positioning you as a thought leader in your company, we enhance trust and credibility with your audience.
Our Digital PR ethos leads with Google’s E-A-T strategy; making sure all ideas include expertise and builds authority and trust.
Building Second-to-none Journalist Relationships
We understand that meaningful media coverage hinges on building genuine relationships between PR professionals and journalists. With nearly 100,000 PR practitioners now working across the UK outnumbering journalists in some regions – we know how critical it is to cut through the noise. That’s why we focus on tailored, relevant outreach, ensuring every pitch we send adds real value to a journalist’s professional interests.
By respecting their preferences and creating out-of-the-box ideas, we build trust with journalists, ultimately securing impactful coverage that benefits both our clients and the media professionals we collaborate with.
From Brand-Building to Standout Campaigns
Our Digital PR process can look different from client to client. For SMEs and B2B brands, we know how placements in industry and trade media can lead to sales leads and an increase in share of voice. Building great media relationships with editors in your space is our bread and butter.
Other campaigns will be led by the SEO strategy and competitor insights. We learn exactly where the gaps are between you and your competitors to create out-of-the-box ideas, often involving design and development to cut through the noise. From creating our own insights to using third-party data and analysing government statistics to create compelling stories, we’ve got you covered.
How We Do It
We use a range of tactics to get you seen and heard across multiple digital media channels, including:
Thought Leadership Development
Positioning you as the go-to expert in your niche.
Newsjacking & Trendjacking
Daily media monitoring to inject clients into trending conversations.
Data-driven Content & Insights
Making you the source of authoritative, original research.
Digital Asset Creation & Amplification
Control the narrative and boost reach to give journalists a reason to link back and drive traffic to your site.
Multi-Channel Approaches
We utilise multiple platforms and news channels to amplify our Digital PR – including social media and paid media advertising.
Strong Networks & Journalist Connections
We use our extensive network of journalist contacts to get your PR out into as many high-quality publications as possible.
LET’S HAVE A CHAT
Let’s go grab a coffee. We’ve got a lot to talk about. It’s time to Excite. Ignite. and Explode. your business into reaching your ambitions.
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