Just like a family.

Well, some of us actually are a family.

A family first, people before profit kind of agency that wants to leave the world a little bit better than when we found it.

Sam Raife

Co-founder and Managing Director

Dad to one awesome and joyful boy, Benji. Sam is a marketing strategist with a passion for challenger brands and SMEs. With over a decade in search optimisation, his SEO First approach is the driving force behind creating digital campaigns that achieve explosive results on tight budgets.

“I’ve always loved being part of the driving force behind small and medium-sized enterprises, specifically their growth and success. We set Brand Ambition up to give companies access to better and more professional marketing delivery. From working with sales and marketing teams to create more effective digital solutions or working with the owner to give them more time back to focus on building their business.

Robin Hetherington

Co-founder and Creative Director

A big family man, Sams Uncle and experienced creative. Using a cliché, Robin has forgotten more about advertising and branding than most of us learn in a lifetime. From managing director of GCAS, a sixty employee, multi-million-pound revenue agency based in Belfast to Co-founder of Brand Ambition, Robin brings with him a wealth of knowledge alongside an attention to detail and drive that has defined a series of globally recognised brands.

“Creatives who are passionate about SEO and SEOs who are passionate about creativity”

Dylan Comyn

Account Manager

Dylan has been with Brand Ambition since the beginning, a Blackburn Rovers and Beatles fanatic, he supports the team to deliver content, SEO and execute the planned marketing strategies. With a background in Retail & Ecommerce Digital Marketing, Dylan makes sure our campaigns are consistently moving in the right direction and delivering beyond the expected results.

“Working with such a talented and experienced group of people means that every day I can learn from others by listening to their ideas, getting honest feedback on my own and working collaboratively, which helps us deliver the best possible results for our exciting range of clients.”

Luke Hickling

SEM Executive

With a penchant for dramatics, Luke joins the team with an MA in Drama, Dance and Theatre. After successfully completing his Digital Marketing Apprenticeship, Luke has found a passion for all things Search related and brings with him skills in SEO, Paid Advertising and Digital PR. Handy skills to have in a digital marketing agency.

“Brand Ambitions family values and employee-first mindset are conducive to a supportive and collaborative work environment. Working with Brand Ambition means joining a team that values not only professional success but also personal growth and fulfilment. “

Ben Crofts

Art Director

Ben has graduated from Northumbria University with a first-class honours degree and has worked on projects for the NHS, Leeds United and Boost Energy. Outside of work, Ben has spent time volunteering with the Heritage Trust and is a huge movie buff!

“I wanted to join a company which really allowed me to learn and grow from the people around me, and with the team’s years of experience in the marketing world, it felt like a great fit!”

Joseph Whiteman

Paid Search Manager

Joe brings a wealth of experience in the realm of paid media across a diverse range of clients. A seasoned forex trader, boasting a comprehensive understanding of forex markets Joe’s dedication extends beyond the trading floor, and maintains a rigorous fitness regimen. Joe’s comprehensive knowledge extends to the solar industry and an array of B2B organisations, enhancing his ability to craft tailored media strategies that resonate with a wide spectrum of businesses.

Why Brand Ambition?

“Brand Ambition offered a priceless chance for my career growth in paid media, perfectly matching my ambitious aspirations. The opportunity to hone my skills within a company known for its exceptional team and unwavering values drove me to eagerly embark on this journey.”


Kate Hicks

Finance Manager

Kate is the glue that combines Brand Ambition together. Responsible for finance and client handling Kate supports the team. Mum to the awesome Pheobe, Kate loves holidays in the sun and spending time with friends and family. 

Why Brand Ambition?

“I love working with a small team and helping the team to grow organically by supporting the team to focus on providing service for our clients”


Sophie Wright

Web Design & Development Apprentice

Sophie joins Brand Ambition as our latest apprentice. During her apprenticeship Sophie will be supporting with all things web design and development learning a raft of skills with the support of our superb web partners. Sophie joins us with over seven years graphic design and illustration experience, so with a keen eye for detail is focused on making websites look incredible whilst operate with an SEO First focus. 

Why Brand Ambition?



Patrick Hetherington

Sales and Account Manager

Patrick provides a steady pair of hands at Brand Ambition. Having worked for Mailgun and Mailjet, what Patrick doesn’t know about Email and Communication technologies isn’t worth knowing. At BA Patrick supports client engagement ensuring strategies are delivered and customer service is at the forefront of everything we do.

Why Brand Ambition?

“I was looking for a career change from martech sales and had been trying a few things out to see what worked – Brand Ambition was the perfect fit for me to try my hand at new things in the marketing space while also making use of my experience in account management.”

Luke Voce

SEM Apprentice

Luke joins Brand Ambition on an apprenticeship as an experienced staff member on a career change after a background in Recruitment and Training. Supporting all our clients through CMS amends, meta changes, redirects, copy writing, PR and pretty much anything that makes our digital marketing campaigns so effective.

Why Brand Ambition?

“The reason I chose brand ambition was its investment and ambitions for its staff. They actively encourage staff to seek out ways on how to improve themselves and the business. Whether that be a training course or a new way to approach a problem. The company is willing to listen and learn from all.”

Achieve your ambition

Let’s go grab a coffee. We’ve got a lot to talk about. It’s time to Excite. Ignite. and Explode. your business into reaching your ambitions.

Contact the MD on [email protected] or drop us a note to [email protected]