Making one manufacturer’s voice heard

Digital PR & SEO

Content Creation

Paid Advertising

The Challenge

How do you amplify a manufacturer’s voice across mainstream, regional and trade media while ensuring visibility translates into measurable digital impact?

The Solution

A strategic PR programme that positioned Tadweld as both a successful business and a thought leader within UK manufacturing, supported by digital PR, SEO and paid media alignment.

As Seen in…

Strategic PR That Built Brand Authority And Search Visibility

Tadweld, a Yorkshire-based steelwork manufacturer, already had a voice. It just needed to be heard.

Operating in a competitive and often overlooked sector, Tadweld had strong opinions, industry expertise and a compelling growth story. However, like many manufacturers, their visibility was largely confined to existing networks and branded search.

Brand Ambition deployed a strategic PR programme designed to amplify that voice across mainstream, regional and trade media. The campaign combined newsjacking, proactive storytelling, thought leadership and digital PR to build awareness, earn quality backlinks and support Tadweld’s wider marketing activity.

All coverage secured for Tadweld was entirely organic, with no paid placements or advertorials.

The Outcome

TADWELD BECAME A RECOGNISED VOICE ACROSS THE UK MANUFACTURING LANDSCAPE

By combining traditional PR with a digital strategy, Brand Ambition helped transform Tadweld’s visibility. The business moved from having a voice within its own network to becoming a recognised authority across the UK manufacturing landscape.

The campaign did not just deliver coverage. It created measurable SEO value, supported wider marketing activity and helped position Tadweld as a credible voice on the issues shaping UK manufacturing.

Results that speak for themselves

In just 9 months, the campaign delivered:

PR Coverage

83 pieces of coverage
32 new linking domains
Coverage across national, regional and trade media

Search Visibility

Significant growth in non-branded search visibility
Stronger competitive positioning within the manufacturing sector
High-authority backlinks from quality publications

Brand Authority

Coverage across national, regional and trade media
Commentary on skills shortages, steel tariffs and business rates
As seen in Yahoo, MSN, The Daily Express, The Yorkshire Post and The Manufacturer

What the client said…

“Working in manufacturing, it can be difficult to get attention outside of your immediate industry. Brand Ambition has helped us get our voice into the right places and make sure we’re part of the wider conversation.

We’re now seeing people reference articles they’ve read about us, whether that’s customers, employees or other people in the sector, which has been a real shift for the business.

It’s not just about visibility either, it’s helped build our credibility and given us a platform to talk about the issues that matter to us and the wider industry.” Chris Houston, Managing Director, Tadweld