Cool FM
The brand identity for Northern Ireland’s original commercial radio station hadn’t changed since the eighties. A new brand identity was required to reflect the changing face of the station and to help emphasise its appeal to listeners who simply want to hear great, classic, popular music.
The way that radio is being consumed is changing rapidly. Smart speakers, apps and online listening have introduced a whole new world of choice. This fresh, simple and modern brand solution emphasises and accommodates this evolution with relevant iconography and a strapline which reflects the brand’s ambitions and inherent strengths.
Achieve your ambition
Let’s go grab a coffee. We’ve got a lot to talk about. It’s time to Excite. Ignite. and Explode. your business into reaching your ambitions.
Contact the MD on [email protected] or drop us a note to [email protected]
