Free WCAG Accessibility Audit and Funded Team Training

Future-Proof Your Website with a joint initiative from Brand Ambition and The Coders Guild, supporting businesses with practical accessibility and training.

The European Accessibility Act (EAA) comes into force on 28th June 2025. If your business offers digital products or services to customers in the EU, you will need to meet a new set of legally binding accessibility standards.

It is a change that many organisations are still underprepared for, particularly small and medium-sized businesses without in-house accessibility expertise. That is why Brand Ambition and The Coders Guild have come together to offer a practical solution.

We are offering free WCAG 2.1 AA accessibility audits using Sitebulb, a leading tool in the industry. Alongside that, The Coders Guild is providing funded training to help internal teams embed accessibility into their day-to-day work.

This is not a sales hook. It is real support, delivered by professionals who care about making the digital world more inclusive, and who know that most SMEs need more than a checklist to make lasting progress.

Why Accessibility Cannot Wait

Let’s be clear. Accessibility is not a nice-to-have. It is a fundamental part of a functioning digital experience. The numbers speak for themselves:

• One in five people in the UK lives with a disability

• 69 percent of disabled users abandon websites that are not accessible

• UK retailers lost £17.1 billion last year due to inaccessible websites

Even putting legal risk aside, that is a massive commercial opportunity being missed. If your checkout flow does not work without a mouse, or your content cannot be read by screen readers, you are not just losing compliance. You are losing customers.

What Is Included in the Audit

Our audits are carried out using Sitebulb, a robust accessibility and SEO auditing platform. But this is not an automated scan and a templated PDF. It is an expert-led review that includes:

• A detailed accessibility audit against WCAG 2.1 AA standards

• A prioritised remediation report showing what matters and why

• A 30-minute 1-to-1 consultancy session with a Brand Ambition expert

• A clear action plan that fits your platform, team and commercial goals

We are focusing this support on UK-based SMEs, digital teams, and organisations preparing for EAA compliance.

A Real-World Example: The Coders Guild

One of our earliest audits was for The Coders Guild’s own website. Despite being built with accessibility in mind, the Sitebulb audit uncovered several issues, including:

• Missing alt text on key images

• Form fields lacking associated labels

• Low contrast text on nearly half of pages audited

All of these issues created potential barriers for users. None of them required a rebuild. And all were resolved through straightforward fixes that have since improved usability for every visitor.

This is the value of an expert audit. It surfaces what is easy to overlook, gives you confidence in your next steps, and helps you address accessibility issues before they become legal liabilities or conversion blockers.

The Coders Guild’s Role: Building In-House Capability

After the audit, The Coders Guild can help your team take it further. They offer funded training that equips developers, designers and content teams to:

• Understand accessibility principles

• Identify and avoid common mistakes

• Build inclusive practices into everyday delivery

This is not about hiring an external agency to patch things up. It is about giving your team the skills to design and build accessibly by default.

Crispin Read, CEO of The Coders Guild, puts it simply:
“This is not about fixing today’s issues. It is about helping teams gain the confidence to make accessibility part of what they do, every day.”

Accessibility Helps SEO Too

Many of the issues we flag during audits are also harmful to search performance. Missing headings, unlabeled buttons, broken structure — all of these can confuse users and search engines alike.

When you fix accessibility, you often fix your SEO in the process. That means better visibility, stronger engagement, and improved conversion rates. It is one of the most overlooked double wins in digital.

Beyond the Audit

Even after your site reaches WCAG AA compliance, the work is not done.

Accessibility is an ongoing commitment, not a one-off project. The Coders Guild’s training ensures your team does not just fix problems found today, but understands how to design and build accessibly by default moving forward. That means better user experience, fewer future regressions, and reduced long-term risk.

Even if a developer can fix what the audit identifies today, that doesn’t mean they have the ongoing skills to:

• Build accessibly by default on future pages

• Keep up with evolving accessibility standards

• Test beyond automation (e.g. screen reader behaviours, keyboard-only flow)

Fixing issues isn’t the same as preventing them. Without training, many devs unknowingly reintroduce the same problems in future sprints.

Ready to Take the First Step?

We are offering these audits free of charge throughout June and July 2025. They are carried out by digital experts, supported by training from The Coders Guild, and designed to give you a clear and manageable path forward.

This is your opportunity to address accessibility before it becomes urgent.

Apply now to secure your free audit and begin building a more inclusive digital platform.

Let’s get it done right, and let’s get it done together.