The brand identity for Northern Ireland’s original commercial radio station hadn’t changed since the eighties.
A new brand identity was required to reflect the changing face of the station and to help emphasise its appeal to listeners who simply want to hear great, classic, popular music.
The way that radio is being consumed is changing rapidly. Smart speakers, apps and online listening have introduced a whole new world of choice. This fresh, simple and modern brand solution emphasises and accommodates this evolution with relevant iconography and a strapline which reflects the brand’s ambitions and inherent strengths.
A modern brand that represents the generation of listeners that tune into Downtown Radio every week.
The team at Brand Ambition have helped to…
Since the launch of the brand, we’ve supported the team at Bauer Media NI to maintain the logo and continually evolve the brand assets alongside the various teams. From simple social media posts to vehicle wrappings, whatever is needed from the fast pace of commercial radio, we’ve provided graphic design support working with the team to keep things consistent, whilst pushing the boundaries of the rules we created.
With over 280,000 listeners per week, the brand has likely hit every household in Northern Ireland.