Proxima Group
Search Engine Marketing in the Sustainability sector with a focus on Procurement and Supply Chain Management.
The challenge
With a unique customer base, Proxima had struggled to find a Search Marketing strategy that helped them engage with potential customers within the world’s largest organisations. As a vital part of their overall sales and marketing plan, they wanted to use a combination of Paid Ads and Search Engine Optimisation to generate introductions and awareness of their brand and the valuable insights they create on a regular basis.
The campaign
In line with their internal strategic focus, we built a campaign that helped to support Proxima’s proactive approach to marketing.
Working closely with the current strategy, we developed a series of advertising and media assets that would support their campaign and launched the adverts across multiple mediums including Google & Youtube.
Alongside their normal campaigns, we also supported a recruitment drive.
Sample text ads
%
Increase in Top 10 Rankings
%
Increase in Quarterly Organic Traffic
Number of Targetted Impressions
%
Reduction in Cost Per Click
The results
We were immediately able to identify a number of key optimisations to the account and implemented a new set of revitalised ads built around targeting their exclusive customer base; Businesses with over £100 million turnover.
The team at Brand Ambition have helped to…
Our success with the Paid Search campaign meant Proxima trusted us to take over their SEO when the contract with their existing agency came to an end.
After three months the client has seen an increase of 131% in organic traffic as well as the improvements made to optimise their Paid Search Channels.
Paid Media
Video Creation
Reporting
Full-Service SEO
Advertising
Strategy Development
There is method…
When we say we are SEO First, we mean it. Even with Paid Ads. Utilising learnigns from current rankings, alongside competitor SERPs enabled us to create targetted advertising that not only captured traffic away from competitors but lead to lower CPCs, better conversion rates and the strongest Cost per conversion the client had seen.
Our success with the Paid Search campaign meant Proxima trusted us to takeover their SEO when the contract with their existing agency came to an end.
We use the right tricks from the book. Not all of them.
Finally, we take the learnings from the Paid Ads and push this back into our SEO campaign. If a particular page, advert or phrase is converting well, we build this into the campaign to push Organic traffic and conversions forward.
Achieve your ambition
Let’s go grab a coffee. We’ve got a lot to talk about. It’s time to Excite. Ignite. and Explode. your business into reaching your ambitions.
Contact me on [email protected]
